2012 - Lululemon Headoffice
As the sole designer of the Tri Pod Team, I was tasked with bringing an innovation project to market and developing a supporting collection for the Booby Bracer bra. This product was designed for D-cup customers, and additional styles were needed for A-C cup customers. I created a cup-specific collection of fully bonded, molded bras with tailored support levels for each cup size and breast tissue volume, using variable strap widths, back constructions, and adjustability features.
At this time there were no bras on the market that used such a sophisticated method of construction combining free cut Italian warp knit fabrics, dot bonded sew-free technology, precise support specific construction and variable under bust elastic based on cup sizing. It would take the rest of the activewear industry close to a decade to adopt this technology.